Barcelona has surpassed its previous record sponsorship revenue by up to 12%, according to new figures released by the club. The news comes after Barcelona announced that it had secured a new deal with technology giant Alibaba for a three-year period.

The agreement is worth €55 million ($64 million) per year and will see Barcelona continue to partner with Alibaba in various areas including digital marketing, e-commerce, and streaming services.

Barcelona's commercial value has been on the rise over recent years, with the club having already surpassed its previous record revenue of €779 million in 2018-19. This latest deal is expected to further boost the club's financial standing and help it to continue investing in its players and facilities.

In addition to this new partnership with Alibaba, Barcelona has also recently signed a deal with sports betting company Betfair to become its official global partner. This deal is expected to bring in additional income for the club, as well as providing fans with access to exclusive content and promotions.

Overall, these new deals show that Barcelona is not only a major force in football, but also a significant player in the world of business. With its strong financial position and growing brand, Barcelona is well-placed to continue its success both on and off the pitch.