Inter Milan has announced the signing of new kit sponsors and annual sponsorship fees that have set records for the club. The news comes as Inter Milan continues to invest in its brand and marketing efforts, with the aim of boosting its popularity and attracting more fans.

The club has signed two major sponsors: Adidas and Puma. Both companies have agreed to sponsor Inter Milan's official kit and merchandise for the upcoming season. The contract with Adidas is worth €12 million per year, while the contract with Puma is worth €8 million per year. These figures represent significant increases over previous sponsorship deals, which were worth around €5 million per year each.

In addition to these new sponsors, Inter Milan has also extended its existing sponsorship deal with Nike. The company will continue to sponsor Inter Milan's official kit and merchandise until the end of the current season. The extension represents a total sponsorship fee of €15 million per year, making it one of the highest in the history of Italian football clubs.

The club's decision to sign these new sponsors reflects its commitment to investing in its brand and marketing efforts. It also demonstrates its willingness to compete with other top clubs in Europe when it comes to sponsorship deals. With the help of these new sponsors, Inter Milan hopes to attract more fans and boost its reputation as one of the most successful clubs in Italy.